🤳 Restaurants Turn Reality TV into a Growth Opportunity

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🍽️ What’s Cooking?

Red Lobster Pushes Reset with Crabfest and Catering Rollout

Red Lobster is rolling out new turnaround efforts focused on value-driven promotions and expanding into catering. Its Crabfest campaign includes discounted menu bundles, while the catering service targets group dining and corporate events. These moves follow financial difficulties and leadership changes, as the chain works to rebuild both sales and brand confidence.​ ​Read more.

🃏 Running a Smoother Kitchen

Use Two-Stage Labeling to Cut Waste

Label food containers with two timestamps: the prep time and the discard time. This avoids confusion during shift changes and makes it easy for staff to track freshness without guesswork. It also helps prevent over-prepping and ensures that older ingredients are used first—reducing waste and protecting food safety.

🚀 Scaling Up

Restaurants Turn Reality TV into a Growth Opportunity

Sacramento restaurants are capitalizing on the popularity of Love Island USA by turning watch parties into a nightly event. By aligning with a trending entertainment franchise, these businesses are not just filling seats—they're expanding customer engagement and attracting a younger, social-media-active audience. It’s a strategic blend of entertainment and service that gives local operators a fresh way to build recurring traffic and test new menu concepts. Read more.

🦾 Fresh Ideas

Uber Eats Expands Grocery Delivery Partnerships

Uber Eats is broadening its reach in the U.S. with more on-demand delivery tie-ups across local grocery brands. While not strictly restaurant-related, this shift has implications for foodservice, as lines between quick meals and grocery options continue to blur. Restaurants may consider similar models to offer take-home meal kits or branded pantry items—especially in high-density markets where delivery is routine. ​Read more

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