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📈 Tourism Boost Brings Profit Surge to Alberta Restaurants

Cut Costs. Not Corners.

Economic pressure is rising,  and doing more with less has become the new reality. But surviving a downturn isn’t about stretching yourself thinner; it’s about protecting what matters most. 

BELAY matches leaders with fractional, cost-effective support — exceptional Executive Assistants, Accounting Professionals, and Marketing Assistants — tailored to your unique needs. When you're buried in low-level tasks, you lose the focus, energy, and strategy it takes to lead through challenging times. 

BELAY helps you stay ready for whatever comes next.

🍽️ What’s Cooking?

Tourism Boost Brings Profit Surge to Alberta Restaurants

Alberta’s restaurant sector saw a profitable year, thanks to a rise in Canadian and U.S. tourist visits. According to the Canadian Restaurant Report, more tourists and strong local dining helped restaurants recover from past challenges. Calgary, Banff, and Canmore reported higher table turnover and increased weekend traffic, giving operators room to raise prices slightly without losing footfall.​ ​Read more.

🃏 Running a Smoother Kitchen

Try a “No-Touch” Shift Handoff Board

Create a dry-erase board or tablet-based handoff system at your kitchen exit. Outgoing shift leaders note any prep gaps, supplier delays, low-stock items, or customer feedback. Incoming staff read updates before starting. It reduces verbal miscommunication, shortens overlap time, and keeps everyone aligned without extra meetings.

🚀 Scaling Up

Miller Lite’s Beer Giveaway Doubles as Brand Growth Strategy

Miller Lite marked International Beer Day by offering free beers via mobile coupons at select restaurants and bars. While it sounds like a celebration, the campaign is a textbook example of local activation with national reach. Tying a giveaway to a cultural moment can drive foot traffic, social buzz, and data collection—key tools for chain and franchise growth. Read more.

🦾 Fresh Ideas

Subway Turns Nostalgia into an Experience with ‘Happy Place’ Pop-Up

Subway opened a limited-time activation inspired by the Happy Gilmore film, featuring themed mini-golf and special menu items. While primarily a brand marketing move, it also tested immersive dining concepts that may carry over into future formats. Restaurants looking to attract Gen Z and Millennials could benefit from experimenting with nostalgia-driven themes and interactive events. ​Read more

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